Swisspreneur: Patrik Deuss – LEDCity: The Bootstrapped Smart Lighting Solution
Patrik Deuss is the co-founder and CEO at LEDCity, a cleantech startup specializing in smart lighting solutions. Patrik holds a BS in Energy and Environmental Engineering from ZHAW and previously worked at m-way agm and blitzzcar GmbH.
LEDCity initially relied only on research grants money and otherwise bootstrapped their operations, which turned them into a very efficient team. They later raised an equity round (CHF 2M), and this capital combined with their efficiency has given them a great growth rate.
5:02 – Picking the right co-founder
14:14 – Going B2B
18:07 – Getting better at sales
21:42 – Fundraising as a spin-off
31:59 – Getting inspiration as an entrepreneur
Listen to the podcast: swisspreneur.org